<aside>

Micromagnets are short-form, high-value content pieces designed to hook your audience, offer a taste of transformation, and create engagement that unlocks a deeper resource. They’re perfect for Reels, TikTok, carousel posts, or story prompts that lead to DM opt-ins or downloads.

</aside>

<aside> 🪝

HOOK

A compelling first line that speaks directly to a pain point or desire.

This is your attention grabber. It should immediately signal value and relevance to your audience while setting up curiosity for what’s coming next.

Example:

“Want to grow as a leader? Start by asking better questions.”

</aside>

<aside> 🧠

WHAT IT DOES

A one-liner that clearly communicates the value of the resource or content.

This helps clarify the transformation or outcome the viewer can expect if they lean in. It should highlight why this micromagnet matters.

Example:

“Equips leaders with 10 soul-check prompts they can use weekly to stay sharp.”

</aside>

<aside> 📸

EXAMPLE SLIDE / CLIP

A teaser sample of the content to provide immediate value and build desire for more.

This gives the audience a taste of the transformation and builds trust. You’re giving just enough for them to say, “I want the rest.”

Examples:

• “Which part of my leadership is fueled by insecurity?”
• “What am I avoiding that I know I need to face?”
• “Have I invited anyone to challenge me this week?”

Use 2–3 examples to build momentum, then invite them to ask for the rest.

</aside>

<aside> 📸

HANDRAISER CTA

A simple, low-barrier call to action that drives comments, DMs, or opt-ins.

Invite the audience to raise their hand for more by dropping a keyword. This creates a frictionless engagement that starts a deeper relationship and unlocks the rest of the resource.

Example:

“Want the full 10? Drop ‘QUESTIONS’ and I’ll DM you the list.”

(You can automate this using ManyChat or handle it manually via DMs.)

</aside>